marketing & sales manager


Part-Time Freelance | Fee TBC (Based on Experience)

The Theatre Channel



Own Growth. Build Partnerships. Drive Revenue.



The Theatre Channel is the UK’s digital home for theatre lovers — delivering interviews, live broadcasts, original programming, news, reviews and premium content through Theatre Channel+.


We work with producers, performers, theatres and brands to celebrate and amplify the industry. Now, as we scale, we’re looking for a commercially minded Marketing & Sales Manager to help drive our next phase of growth.


This is not a passive marketing role.

This is a revenue-driving, performance-focused position with real impact.



The Opportunity

You’ll lead two core areas of the business:


  • Digital media sales & partnerships

  • Digital marketing performance & audience growth



You will play a central role in increasing advertising revenue, building agency and producer relationships, optimising paid campaigns, and improving conversion to Theatre Channel+.


If you thrive on results, ownership and commercial thinking — this role is for you.



What You’ll Be Responsible For

Media Sales & Partnerships


  • Building and maintaining relationships with theatre marketing teams, producers and agencies.

  • Identifying and securing advertising and brand partnership opportunities.

  • Creating tailored sales proposals aligned with advertiser objectives.

  • Managing pipeline activity and CRM tracking.

  • Updating the media deck with current performance data.

  • Reporting revenue performance and forecasts to the board.

  • Representing The Theatre Channel at industry events.


Digital Marketing & Growth


  • Planning and executing digital campaigns across email, social and paid platforms.

  • Managing and optimising Meta and Google Ads campaigns.

  • Improving user funnels and conversion to Theatre Channel+.

  • Analysing audience behaviour and campaign performance.

  • Implementing SEO best practices.

  • Monitoring website performance and analytics.

  • Ensuring website content remains accurate, engaging and brand-aligned.

  • Conducting competitor and market analysis to identify opportunities.


What We’re Looking For


  • Proven experience in digital media sales and/or partnership development.

  • Strong understanding of digital marketing strategy and performance metrics.

  • Experience running and optimising paid advertising campaigns.

  • A commercially driven mindset — comfortable being accountable for revenue.

  • Excellent communication and relationship-building skills.

  • Strong organisational skills and experience managing pipelines.

  • Confidence presenting performance insights to leadership.

  • An interest in theatre and live entertainment is highly desirable.


Why Join Us?


  • Flexible freelance structure.

  • Direct impact on the growth of a fast-scaling media platform.

  • Opportunity to shape commercial strategy, not just execute tasks.

  • Work at the intersection of theatre, media and digital innovation.


How to Apply


Please send your CV and a short cover note outlining:


  • Your experience driving revenue and digital growth.

  • A campaign or partnership you’re particularly proud of.

  • Why you’re interested in The Theatre Channel.


Apply